I started this blog in August 2015, but it wasn’t until late this year that I really committed a substantial amount of time to it. I’ve really been working hard on it for the past few months, and I am excited for the New Year. It will be the first full year that I am dedicating to working on imsimplyadad.com. My wife and I decided that I am just going to go for it in 2017 and see what happens. In the spirit of going for it and New Year’s Resolutions, I have created my 2017 blog goals.
I did my best to make these goals smart goals as I did my personal goals. Once again, I am writing down my goals here and asking you, my readers, to be my accountability partner. I cannot hope to accomplish my 2017 blog goals without your help. Keep reading to see how you can help me succeed this year.
1) Become a Trusted Resource and Helpful Hand
I started this blog because I want to help people. I believe I have a unique perspective. It’s an outlook that is not really represented in the interwebs. There’s not a ton of autism Dad bloggers out there, and few are really talking about health, nutrition, and even fewer talk about things like stress management & meditation. I’ve come a long way in terms of my own health, and want to help others learn from my failures, mistakes, and successes. I work hard to make sure my kids don’t have the same health complications I faced, and I feel like I have a lot of advice to offer other parents who were in the same position I was in just a few years ago.
Trust Comes First in Any Relationship
Before I can become a helpful hand, I first have to build trust and credibility. This is no easy feat amongst the congestion of the millions of websites already on the web.
It’s quite difficult to make this goal specific and measurable. The best I can hope for is to become someone people are comfortable reaching out to and asking questions or perhaps leaving comments on the blog or social media. I would very much love to get more emails from Google alerts telling me that imsimplyadad.com was mentioned here on this site here and that site there. The best way I can measure trust is by looking at traffic growth, subscribers, shares on social media, and through comments or questions. So, if you like what you read here, please like, comment, & share and help me build trust and become a helping hand to others.
2) Publish 2 New Post Every Week
Pretty obvious no explanation needed
3) Increase Traffic by at least 5% each month
No one wants to hear more about this I’m sure. Just know that I’d like to continue to grow.
4) Break Even
At my current rate of traffic, the blog costs about $300/year not including time spent of course. From what I read, it typically takes about 1-2 years or more for anyone to start seeing any positive income from a blog. There’s of course sneaky, black hat, sleazy car salesman sort of ways to make money, but that is absolutely not the direction I want to take. It would certainly prevent me from accomplishing my first goal for sure. For now, I’ll settle for breaking even. I don’t know how I’ll manage that yet. I’ll start with Google adsense and see where we go from there. (don’t worry. I’ll keep the ads to a minimum)
5) 1,000 Email Subscribers
This is the only one of my 2017 blog goals that I accept reluctantly. Once again, from everything I have read, you have to build an email list if you want a successful blog. My personal email box is always overflowing with useless content. Some things I signed up for, but most of it is simply junk that crowds out the important things. Needless to say, I didn’t want to be one of the things that clog people’s inbox.
Facebook algorithms make some posts hard to find
However, social media sites are unreliable for sharing my content. Facebook and other sites like to “hide” links and similar type shares because they want you to pay for “sponsored posts” or “promoted pins”. I now see the value of having email subscribers. I will continue to share my posts on social media, but I will also begin exploring other ways to build an email list.
Ignoring the Experts’ Advice on this One
You may have noticed I experimented with pop ups the past few weeks. I’m happy to say that I have deleted those awful pop up windows (rejoice) because I felt like it ruined the reader’s experience. I just hate popups, and I’m going to try and not use them even though EVERYONE tells me I should be using them.
There’s only one guy I’ve come across who advocates against them. If you wondering it’s Pat Flynn. He runs an Internet marketing site and has a fantastic podcast. He describes the pop up ad like this, “Pop up ads are like inviting someone over for dinner. As soon as they get there, you stick a piece of paper in their face without even saying hello.” How rude, right? I wouldn’t do that in person, so I will not do it on my blog either.
This means I’ll have to get a little more creative in order to build my list, but I’d rather build an email list of readers who genuinely like me and my content. I don’t want to get people who just gave me their email to get that pop up out of the way, or worse yet, leave my site because my pop ups are so annoying. Did I mention I hate pop ups too?
Time to Work Towards that Goal
Well, I would not be working towards my 2017 blog goals if I did not ask you to subscribe right now. There should be a window at the end of this post. Enter your email and join my newsletter. Like I said before, I don’t want to contribute to the junk that crowds out important emails, so I only plan to send out emails once a week. Typically, that email will contain my latest posts, but I am exploring ideas to add more value to my newsletters beyond just simple post updates. Maybe I’ll include a recipe I discovered that week, or my favorite social media post, maybe just an inspirational or funny quote. I want my newsletters to be something my readers want to open and maybe even look forward to. Subscribe now and let me know how I’m doing.
Help I’mSimplyaDad.com succeed. I want to exceed all of my targets this year, but I cannot do it without your help. A blog is only as successful as its’ readers allow it to be. Please, share anything you like or think would help someone. Join my newsletter and follow me on social media. I am @imsimplyadad across “all the medias” (inside joke there with my wife and I). They say a quarterback is only as a good as his offensive line. A blog is the same way. Help me look as good on the web as Tom Brady does on the field. Thanks for your support and come back soon! Don’t forget to Subscribe!
How Can I Add Value to My Email Newsletter?
Have an idea? Leave a comment. Then Subscribe!